Web Design, Ux/Ui
Branding, Motion
Webflow
This project focuses on the development and expansion of Bubbles Jackson as a visual IP within the OVERLORD universe. Through an ongoing series of animations and digital graphics, Bubbles Jackson has not only gained visibility but has also been positioned as a recognizable and ever-growing brand within the NFT ecosystem.
Strategic Design
Animations
Marketing
Figma
Photoshop
Illustrator
After Effects
In the competitive world of NFTs, it’s not enough to create a character; it's essential to build an intellectual property (IP) that grows and evolves over time. Bubbles Jackson, part of the Overlord collection, is transforming into a powerful visual IP, with an identity that resonates both within and beyond the NFT community. This project documents and showcases the ongoing development of this IP.
The main challenge, and one that continues, has been developing a strong visual IP for Bubbles Jackson in a saturated NFT market. The goal is not just to stand out in the moment but to build a lasting visual legacy. With over 30 million views on Giphy and an ongoing series of animations, we are creating a visual icon that will continue to grow in relevance and reach.
Massive Reach on Giphy:
Generated over 30 million views on Giphy, establishing Bubbles Jackson as a visible and recognizable icon within the Overlord universe.
Growth in Social Media Presence:
Developed a cohesive and appealing visual identity for Bubbles Jackson, enhancing its presence in the crowded NFT market and within the Overlord universe.
Strong Visual Identity:
Created a consistent and engaging visual identity for Bubbles Jackson, ensuring its standout presence in the NFT space and the Overlord universe.
